a| 2014020183

a| 9780415837279 q| (hardback)

a| 9780415837248 q| (paperback)

z| 9780750648547 q| (ebook)

a| Howest

a| 375.51 2| vsiso

a| Evans, Nigel, d| 1955- 0| (viaf)

a| Strategic management for tourism, hospitality and events / c| Nigel Evans.

a| 2nd ed.

a| London : b| Routledge, Taylor & Francis Group, c| 2015.

a| XX, 708 p.

a| Includes bibliographical references and indexes.

a| Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand.

a| Tourism x| Management.

a| Hospitality industry x| Management.

a| Strategic planning.

a| Toerisme ; strategisch management.

b| HWPNT c| PENTA j| PENTA.375.51 EVAN 15 p| 4011621

a| book