Crisismanagement in the tourism industry

Type:
boek
Titel:
Crisismanagement in the tourism industry
Auteur:
Glaesser, Dirk
Jaar:
2006
Taal:
Engels
Uitgever:
New York : Routledge, 2006
Paginering:
270 p.: ill.
Plaatsnummer:
SQR.375.51 GLAE 06 (Luipaardstraat Kortrijk)
ISBN:
9780750665230
Samenvatting:
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as: *Terrorism and criminal activities *Risk perceptions and the influencing variables *The stakeholder concepts *Analysis methods- visibility of advantages/disadvantages of methods *Marketing instruments and best practices.
Permalink:
http://bibtest.howest.be/catalog/hws01:002335003