MARC Record
Leader
001
002337094
003
BE-GnUNI
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20230911103727.0
008
160613s2016 maua ||b |001 ||eng||
010
a| 2016018208
020
a| 9780262035361
q| hardcover
040
a| Howest
084
a| 770.6
2| vsiso
100
1
a| Verganti, Roberto,
d| ....-
0| (viaf)
4| aut
245
1
0
a| Overcrowded :
b| designing meaningful products in a world awash with ideas /
c| Roberto Verganti.
260
a| Cambridge :
b| MIT Press,
c| 2016.
300
a| 246 p. : ill.
504
a| Includes bibliographical references and index.
520
a| The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders -- users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach -- one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming -- which produces too many ideas, unfiltered -- but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.
650
4
a| New products.
650
4
a| Product design.
650
4
a| Design Thinking.
650
4
a| Design.
852
4
b| HWPNT
c| PENTA
j| PENTA.770.6 VERG 2016
p| 3014813
920
a| book
264
1
a| Cambridge, Massachusetts :
b| The MIT Press,
c| [2016].
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier