MARC Record

Leader
001 002338179
003 BE-GnUNI
005 20230807095828.0
008 150112s2017 ne r 000 0 eng d
020
  
  
a| 9789076802732
040
  
  
a| Howest
084
  
  
a| 369.1 2| vsiso
100
1
  
a| Theo Araujo, d| ....- 0| (viaf)
245
1
0
a| Corporate branding and consumers / c| Theo Araujo.
260
  
  
a| Amsterdam : b| SWOCC, c| 2017.
300
  
  
a| V,96 p.
490
0
  
a| SWOCC v| 73
520
  
  
a| It is often said that the relevance of corporate branding will only increase in the coming years, given the increasingly competitive environment has become due to the rise of social media, the fragmented media landscape and overall societal concerns and expectations regarding trust, credibility and transparency, this book updates our knowledge about how corporate branding can be relevant to and influence consumers.
852
4
  
b| HWPNT c| PENTA j| PENTA.369.1 ARAU 17 p| 4011689
920
  
  
a| book