MARC Record

Leader
001 002342004
003 BE-GnUNI
005 20250512204142.0
008 131107s2014 nyua b 001 0 eng
010
  
  
a| 2013041728
020
  
  
a| 9780071823937 q| (alk. paper)
020
  
  
a| 007182393X q| (alk. paper)
040
  
  
a| Howest
084
  
  
a| 369.1 2| vsiso
100
1
  
a| Walter, Ekaterina, d| ....- 0| (viaf)
245
1
4
a| The power of visual storytelling : b| how to use visuals, videos, and social media to market your brand / c| Ekaterina Walter, Jessica Gioglio.
260
  
  
a| New York : b| McGraw-Hill, c| 2014.
300
  
  
a| X, 221 p.: ill.
504
  
  
a| Includes bibliographical references (pages 201-211) and index.
505
0
  
a| Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
650
  
7
a| Viral marketing. 2| lcsh
650
  
7
a| Internet marketing. 2| lcsh
700
1
  
a| Gioglio, Jessica, d| ....- 0| (viaf)
852
4
  
b| HWPNT c| PENTA j| PENTA.369.1 WALT 14 p| 4011713
920
  
  
a| book