MARC Record

Leader
001 002342052
003 BE-GnUNI
005 20250512204142.0
008 160129s2016 nyua || |000 ||eng||
010
  
  
a| 2016004294
020
  
  
a| 9781292116723
040
  
  
a| Howest
050
1
4
a| HF5415.33 b| E85
084
  
  
a| 369.1 2| vsiso
100
1
  
a| Solomon, Michael R., d| 1956- 0| (viaf)100295228
245
1
0
a| Consumer behaviour : b| a European perspective / c| Michael R. Solomon, Gary J. Bamossy, Soren Askegaard e.a.
246
3
  
a| Consumer behavior
250
  
  
a| 6e ed.
260
  
  
a| Harlow : b| Pearson, c| 2016.
300
  
  
a| XXV, 706 p.: ill.
490
0
  
a| Always learning
500
  
  
a| Revised edition of Consumer behaviour, 2013.
520
  
  
a| Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.
650
  
4
a| Consumer behavior z| Europe.
700
1
  
a| Askegaard, Søren, d| 1961- 0| (viaf)2628483
700
1
  
a| Bamossy, Gary J., d| 1949- 0| (viaf)113164690
852
4
  
b| HWPNT c| PENTA j| PENTA.369.1 SOLO 16 p| 4011715
920
  
  
a| book