Librarian View

LEADER 00000cam a2200409 i 4500
001 002359621
003 BE-GnUNI
005 20250512204204.0
008 130620s2013 nyua ||b |001 ||eng||
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a| 2013024417
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a| 9780465050659 q| (pbk.)
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z| 9780465003945 q| (ebook)
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a| Howest
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a| pcc
050
0
0
a| TS171.4 b| .N67 2013
082
0
0
a| 745.2001/9 2| 23
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a| BUS057000 a| PSY003000 a| DES011000 2| bisacsh
100
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a| Norman, Donald Arthur, d| 1935- 0| (viaf)108123996
240
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a| Psychology of everyday things
245
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4
a| The design of everyday things / c| Don Norman.
250
  
  
a| Revised and expanded edition.
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a| New York (N.Y.) : b| Basic books, c| 2013.
300
  
  
a| Xviii, 347 pages : b| illustrations ; c| 21 cm.
520
  
  
a| "Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "-- c| Provided by publisher.
504
  
  
a| Includes bibliographical references (pages 321-330) and index.
650
  
7
a| Industrial design x| Psychological aspects. 2| lcsh
650
  
7
a| Human engineering. 2| lcsh
650
  
7
a| Business & economics / industries / retailing. 2| bisacsh
650
  
7
a| Psychology / applied psychology. 2| bisacsh
650
  
7
a| Design / product. 2| bisacsh
852
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b| HWPNT c| PENTA j| PENTA.DEVINE.770.6 NORM 13 p| 000010877199
920
  
  
a| book
336
  
  
a| text 2| rdacontent
337
  
  
a| unmediated 2| rdamedia
338
  
  
a| volume 2| rdacarrier