MARC Record

Leader
001 002360845
003 BE-GnUNI
005 20230807095929.0
008 090917s2009 nyua b 001 0 eng
010
  
  
a| 2009037541
020
  
  
a| 9781581156720
035
  
  
a| (OCoLC)ocn326536014
040
  
  
a| Howest
050
0
0
a| HD69.B7
084
  
  
a| 369.1 2| vsiso
100
1
  
a| Gobé, Marc, d| ....- 0| (viaf)
245
1
0
a| Emotional branding : b| the new paradigm for connecting brands to people / c| by Marc Gobé.
250
  
  
a| Updated and rev. ed.
260
  
  
a| New York : b| Allworth Press, c| 2009.
300
  
  
a| XXXIV, 325 p. : b| ill. ; c| 23 cm.
504
  
  
a| Includes bibliographical references and index.
520
  
  
a| A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. 40 illustrations.
650
  
4
a| Branding (Marketing).
650
  
4
a| Consumers' preferences.
650
  
4
a| Motivation research (Marketing).
852
4
  
b| HWPNT c| PENTA j| PENTA.369.1 GOBE 09 p| 4011806
920
  
  
a| book