MARC Record
Leader
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002404297
003
BE-GnUNI
005
20230803105743.0
008
140605s2018 ne |r |000 ||dut|d
020
a| 9789076802763
040
a| Howest
084
a| 369.1
2| vsiso
100
1
a| Aguiar, Tatiana Domingues,
d| ....-
0| (viaf)
245
1
0
a| Influencer marketing /
c| Tatiana Domingues Aguiar; Eva van Reijmersdal.
260
a| Amsterdam :
b| SWOCC,
c| 2018.
300
a| 108 p.
490
0
a| SWOCC
v| 76
520
a| Social influencers have become extremely popular. Influencer's success is illustrated by overwhelming numbers of followers, likes, tweets and retweets. As a result, more and more brands are interested in influencer marketing. However, it is often hard to decide whether influencer marketing is a valuable tool and whether it benefits your objectives. This publication provices insights into the key characteristics of influencer marketing and helps you decide wheter influencer marketing fits you business strategy.
650
4
a| marketing.
700
1
a| van Reijmersdal, Eva,
d| ....-
0| (viaf)
852
4
b| HWPNT
c| PENTA
j| PENTA.369.1 SWOC 18
p| 4012062
920
a| book