Low-budget marketing in gaming industry : what is the effect of the perceived investment in a marketing tool on the attitude towards a AAA game? - Geerts, Laura, ....-; Hogeschool West-Vlaanderen. Departement Professionele Bachelors Brugge (Rijselstraat) (Brugge : Howest, Departement Professionele Bachelors, 2016)
Eindwerk Bedrijfsmanagement - entertainment marketing