Corporate communication : a guide to theory and practice

Type:
boek
Titel:
Corporate communication : a guide to theory and practice
Auteur:
Cornelissen, Joep
Jaar:
2020
Taal:
Engels
Uitgever:
Thousand Oaks (Calif.) : Sage, 2020
Paginering:
304 p.
Plaatsnummer:
SQR.366.4 CORN 20 (Luipaardstraat Kortrijk)
ISBN:
9781526491978
Onderwerp:
Communicatie ; organisaties
Corporate communication
Samenvatting:
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--
Permalink:
http://bibtest.howest.be/catalog/hws01:002805445