MARC Record
Leader
001
002820932
003
BE-GnUNI
005
20231110102412.0
008
200605|2018||||xx |||||||||||||| ||eng|d
020
a| 9780195593921
040
a| Howest
084
a| 369.4
2| vsiso
100
1
a| Ferrier, Adam,
d| ....-
0| (viaf)
245
1
4
a| The advertising effect :
b| how to change behavior /
c| Adam Ferrier with Jennifer Fleming.
260
a| Victoria :
b| Oxford University Press,
c| 2018.
300
a| XX, 234 p.: ill.
520
a| In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
650
4
a| Advertising.
650
4
a| Reclame.
852
4
b| HWPNT
c| PENTA
j| PENTA.369.4 FERR 18
p| 100000007387
920
a| book