MARC Record
Leader
001
003110323
003
BE-GnUNI
005
20230912060607.0
008
230213s2019 xxk|||||||||||||| ||eng|d
020
a| 9781292245423
040
a| Howest
084
a| 369.1
2| vsiso
100
1
a| Solomon, Michael R.,
d| 1956-
0| (viaf)100295228
4| aut
245
1
0
a| Consumer behaviour :
b| a European perspective /
c| Michael R. Solomon ; Soren Askegaard ; Margaet K. Hogg ; Gary J. Bamossy.
250
a| 7th edition
260
a| Harlow :
b| Pearson,
c| 2019.
300
a| Xxxiii, 612 p. ; ill.
520
a| Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students.
650
4
a| Consumentengedrag.
700
1
a| Askegaard, Søren,
d| 1961-
0| (viaf)2628483
4| aut
700
1
a| Hogg, Margaret K.,
d| ....-
0| (viaf)
4| aut
700
1
a| Bamossy, Gary J.,
d| 1949-
0| (viaf)113164690
4| aut
852
4
b| HWSJS
c| SJS
j| SJS.BOEK.369.1.SOLO.19
p| 100000012045
920
a| book