MARC Record

Leader
001 003167221
003 BE-GnUNI
005 20240115114723.0
008 240111s2023 be || |||| ||eng||
020
  
  
a| 9789401463799 q| paperback
040
  
  
a| Howest
084
  
  
a| 308.4 2| vsiso
100
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a| Leyts, Maarten, d| ....- 0| (viaf) 4| aut
245
1
0
a| Generation ZAlpha : b| connecting with the next micro-generation.
260
  
  
a| Leuven : b| LannooCampus, c| 2023.
300
  
  
a| 141 p. : b| ill.
520
  
  
a| 'Generation ZAlpha' is a playbook that guides you through the changes in marketing and communica­tion to this micro-generation. The desire for more specific insights is what led to the notion of hybrid generations, or micro-generations. It will start you on a journey to understand the hopes, dreams, and aspirations of a unique cohort growing up with the experience of the pandemic who are poised to shape our future; the cohort that is at the cusp of being the youngest Gen Z and oldest Gen Alpha.
650
  
4
a| Gen Z.
650
  
4
a| Generation Z.
650
  
4
a| Jongeren.
650
  
4
a| Jongerencultuur.
852
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b| HWPNT c| PENTA j| PENTA.308.4 LEYT 23 p| 100000008138
920
  
  
a| book