MARC Record

Leader
001 003535124
003 BE-GnUNI
005 20250201132143.0
008 080319s2009 nyua ||b |001 ||eng||
010
  
  
a| 2008012564
020
  
  
a| 9780805864502
035
  
  
a| (OCoLC)ocn214322754
040
  
  
a| Howest
050
0
0
a| HN90.M3
082
0
0
a| 302.23 2| 22
084
  
  
a| 05.30 2| bcl
084
  
  
a| 090 2| vsiso
245
0
0
a| Media effects : b| advances in theory and research / c| ed. by Jennings Bryant and Mary Beth Oliver.
250
  
  
a| 3rd ed.
260
  
  
a| New York : b| Routledge, c| 2009.
300
  
  
a| XV, 640 p. : b| ill. ; c| 26 cm.
490
0
  
a| Communication series. Communication theory and methodology
520
  
  
a| With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
504
  
  
a| Includes bibliographical references and indexes.
650
  
4
a| Communicatie : mass media.
650
  
7
a| Mass media x| Political aspects z| United States. 2| lcsh
650
  
7
a| Mass media x| Social aspects z| United States. 2| lcsh
650
  
7
a| Mass media x| Influence z| United States. 2| lcsh
650
  
7
a| Mass media x| Psychological aspects z| United States. 2| lcsh
700
1
  
a| Bryant, Jennings, d| 1944- 0| (viaf)46815034
700
1
  
a| Oliver, Mary Beth, d| ....- 0| (viaf)
856
4
  
u| http://www.loc.gov/catdir/toc/ecip0814/2008012564.html 3| Table of contents only
852
4
  
b| HWPNT c| PENTA j| PENTA.090 BRYA 09 p| 4010659
920
  
  
a| book