MARC Record

Leader
001 003535808
003 BE-GnUNI
005 20250201132155.0
008 100628s2006 ||||||||||||||||| ||eng||
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a| 9781576872673
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a| Howest
041
0
  
a| eng
050
  
4
a| HF5415.55
080
  
  
a| 659.1
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a| 369.1 2| vsiso
245
0
4
a| The lovemarks effect : b| winning in the consumer revolution.
260
  
  
a| New York : b| powerHouse, c| cop. 2006.
300
  
  
a| 272 p. : b| ill.
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a| Kevin Roberts' book, The Lovemarks Effect: Winning in the Consumer Revolution, follows up from Lovemarks: the Future Beyond Brands and brings together the most engaging and insightful ideas and stories. This latest offering contains inspirational stories from Lovemarks Inspirational Owners and Consumers, metrics, practical advice, big ideas and examples of great work.
650
  
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a| Consumentengedrag. 2| gtt
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a| Marketing. 2| lcsh 0| (lcsh)sh85081333
650
  
7
a| Merken. 2| z
650
  
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a| Merkenbeleid. 2| z
700
1
  
a| Cassano, Silvano, d| ....- 0| (viaf)
700
1
  
a| Downer, Roger, d| ....- 0| (viaf)
700
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a| Roberts, Kevin, d| 1949- 0| (viaf)49465891
852
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b| HWPNT c| PENTA j| PENTA.369.1 ROBE 06 p| 4008550
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a| book