MARC Record

Leader
001 003536017
003 BE-GnUNI
005 20250201132200.0
008 071127s2007 xxu |r |000 ||eng|d
020
  
  
a| 9780618785919
040
  
  
a| Howest
050
  
4
a| HF5415.13
080
  
  
a| 369.1 2| vsiso
100
1
  
a| Levinson, Jay Conrad, d| 1933-2013 0| (viaf)54183617
245
1
0
a| Guerilla marketing : b| easy and inexpensive strategies for making big profits from your small business / c| Jay Conrad Levinson.
250
  
  
a| 4th ed.
260
  
  
a| Boston : b| Houghton Mifflin Company, c| 2007.
300
  
  
a| XII, 368 p.
520
  
  
a| An expanded and updated edition of the revolutionary marketing classic identifies the fastest growing markets, discusses recession strategies, modern consumers, targeted prospects, technology, and management; and furnishes new sections on Internet marketing, the use of new technologies, and cultivating repeat and referral business. Original.
650
  
4
a| Marketing.
852
4
  
b| HWPNT c| PENTA j| PENTA.369.1 LEVI 2007 p| 4012051
920
  
  
a| book