Librarian View

LEADER 00000cam a2200361ua 4500
001 003536189
003 BE-GnUNI
005 20250201132204.0
008 140314s2014 scua e|b |000 ||eng|d
020
  
  
a| 9780615978628
020
  
  
a| 0615978622
020
  
  
a| 1494277530
020
  
  
a| 9781494277536
035
  
  
a| (OCoLC)881253801
040
  
  
a| Howest
050
1
4
a| HF5415.153
082
0
4
a| 658.5/75 2| 23
084
  
  
a| 341 2| vsiso
100
1
  
a| Eyal, Nir, d| ....- 0| (viaf)
245
1
0
a| Hooked : b| how to build habit-forming products / c| by Nir Eyal with Ryan Hoover.
260
  
  
a| [North Charleston, S.C.] : b| [CreateSpace], c| [2014].
300
  
  
a| 146 p. ill.
520
  
  
a| Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
504
  
  
a| Includes bibliographical references and Internet addresses.
650
  
7
a| Product design x| Planning. 2| lcsh
650
  
7
a| New products x| Psychological aspects. 2| lcsh
650
  
7
a| Consumer behavior. 2| lcsh
650
  
7
a| Habit. 2| lcsh
700
1
  
a| Hoover, Ryan, d| ....- 0| (viaf)
852
4
  
b| HWPNT c| PENTA j| PENTA.341 EYAL 14 p| 3014738
920
  
  
a| book
264
  
1
a| [North Charleston, S.C.] : b| [CreateSpace], c| [2014].