MARC Record

Leader
001 003536251
003 BE-GnUNI
005 20250201132205.0
008 110210s2010 njua ||b |000 ||eng|d
010
  
  
a| 2011280326
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a| 9780470876411
035
  
  
a| (OCoLC)ocn648031756
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a| Howest
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a| lccopycat
050
0
0
a| HD30.28
082
0
4
a| 658.4/012 2| 22
084
  
  
a| 366.1 2| vsiso
100
1
  
a| Osterwalder, Alexander, d| ....- 0| (viaf)102707830 1| 974-
245
1
0
a| Business model generation : b| a handbook for visionaries, game changers, and challengers / c| written by Alexander Osterwalder and Yves Pigneur.
260
  
  
a| Hoboken, NJ : b| Wiley, c| 2010.
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a| 278 p. : b| ill. (some col.) ; c| 19 x 24 cm.
504
  
  
a| Includes bibliographical references.
505
0
  
a| 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
520
  
  
a| Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
650
  
4
a| Business planning.
650
  
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a| Innovationsmanagement.
650
  
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a| New business enterprises.
650
  
4
a| Social Sciences and Humanities. Management studies, Business Administration, Organizational Science x| Organization Science.
650
  
4
a| Strategic planning.
700
1
  
a| Pigneur, Yves, d| 1954- 0| (viaf)121194233
852
4
  
b| HWPNT c| PENTA j| PENTA.366.1 OSTE 10 p| 4011916
852
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b| HWPNT c| PENTA j| PENTA.366.1 OSTE 10 p| 3014783
920
  
  
a| book