MARC Record

Leader
001 003536341
003 BE-GnUNI
005 20250512205218.0
008 150506s2014 njua || |001 ||eng||
010
  
  
a| 2015303108
015
  
  
a| GBB4B9351 2| bnb
016
7
  
a| 016912746 2| Uk
020
  
  
a| 9781118968055 q| pbk.
020
  
  
a| 1118968050 q| pbk.
035
  
  
a| (OCoLC)ocn894271736
040
  
  
a| Howest
042
  
  
a| lccopycat
050
1
4
a| HF5415.5
050
0
0
a| HF5415.5 b| .O87 2014
082
0
4
a| 658.4012 2| 23
084
  
  
a| 454.52 2| vsiso
100
1
  
a| Osterwalder, Alexander, d| ....- 0| (viaf)102707830 1| 974-
245
1
0
a| Value proposition design : b| how to create products and services customers want / c| written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.
260
  
  
a| Hoboken, N.J. : b| John Wiley & Sons, c| 2014.
300
  
  
a| Xxv, 290 pages : b| color illustrations ; c| 19 x 24 cm.
490
0
  
a| Strategyzer series
500
  
  
a| Includes index.
505
0
  
a| Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
520
  
  
a| The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
650
  
7
a| Customer services x| Management. 2| lcsh
650
  
7
a| Quality control. 2| lcsh
650
  
7
a| Production management x| Quality control. 2| lcsh
650
  
7
a| Business planning. 2| lcsh
650
  
7
a| Strategic planning. 2| lcsh
650
  
7
a| Customer relations. 2| lcsh
700
1
  
a| Bernarda, Gregory, d| ....- 0| (viaf) 4| aut
700
1
  
a| Pigneur, Yves, d| 1954- 0| (viaf)121194233
700
1
  
a| Smith, Alan, d| ....- 0| (viaf) 4| aut
830
  
0
a| Strategyzer series.
852
4
  
b| HWPNT c| PENTA j| PENTA.454.52 OSTE 14 p| 3014744
920
  
  
a| book
336
  
  
a| text b| txt 2| rdacontent
337
  
  
a| unmediated b| n 2| rdamedia
338
  
  
a| volume b| nc 2| rdacarrier