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1. Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Auteur:: Koinig, Isabell
Uitgever:: Springer Fachmedien Wiesbaden 2016
Type:: e-book

2. Media and Change Management : Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Auteur:: Karmasin, Matthias.; Diehl, Sandra; Koinig, Isabell
Uitgever:: Cham Springer International Publishing AG 2022
Type:: e-book