1. Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

2. Creating and Delivering Value in Marketing

3. Marketing, Technology and Customer Commitment in the New Economy

4. Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

5. Revolution in Marketing: Market Driving Changes

6. Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference