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1. In the moment : the art of campaigning in real-time
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Author:
Himpe, Tom; Goiris, Pieter
Publisher:
Leuven : LannooCampus, 2014
Year:
2014
Format:
book
2. The advertising effect : how to change behavior
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Author:
Ferrier, Adam
Publisher:
Victoria : Oxford University Press, 2018
Year:
2018
Format:
book
3. From cold case to gold case : how to craft engaging case films
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Author:
Ampe, Peter
Publisher:
Gent : Borgerhoff & Lamberigts, 2020
Year:
2020
Format:
book
4. The stuff you can't bottle : advertising for the global youth market
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Author:
Adz, King
Publisher:
London : Thames & Hudson, 2013
Year:
2013
Format:
book
5. Global marketing and advertising : understanding cultural paradoxes
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Author:
De Mooij, Marieke K.
Publisher:
Los Angeles : SAGE Publications, 2014
Year:
2014
Format:
book