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1. Small data : the tiny clues that uncover huge trends
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Author:
Lindström, Martin
Publisher:
New York (N.Y.) : St. Martin's press, 2016
Year:
2016
Format:
book
2. Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business
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Author:
Revella, Adele
Publisher:
Hoboken, New Jersey : Wiley, 2015
Year:
2015
Format:
book