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1. Maak je merk cool : branding naar de nieuwe generatie
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Author:
Van den Bergh, Joeri; Behrer, Mattias
Publisher:
Leuven : Lannoo Campus, 2011
Year:
2011
Format:
book
2. How cool brands stay hot
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Author:
Van den Bergh, Joeri; Behrer, Mattias; Van Damme, Paul
Publisher:
Tielt : Lannoo, 2014
Year:
2014
Format:
book