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1. Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership
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Author:
Jaffe, Joseph
Publisher:
Hoboken, N.J. : John Wiley & Sons, 2007
Year:
2007
Format:
book
2. Unlocking the customer value chain : how decoupling drives consumer disruption
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Author:
Teixeira, Thales S.; Piechota, Greg
Publisher:
New York : Currency, 2019
Year:
2019
Format:
book
3. Value proposition design : how to create products and services customers want
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Author:
Osterwalder, Alexander; Bernarda, Gregory; Pigneur, Yves; Smith, Alan
Publisher:
Hoboken, N.J. : John Wiley & Sons, 2014
Year:
2014
Format:
book