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1. Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
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Author:
Rogers, John C.; Rogers III, John C.; Dempsey, William A.; Lamb, Charles W., Jr.; Lamb, Jr., Charles W.; Lewison, Dale M.; Shul, Patrick L.; Singh, Saraswati P.
Publisher:
Springer International Publishing 2015
Format:
e-book