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1. Artification of Luxury Fashion Brands
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Author:
Massi; Kapferer, Jean-Noël; Massi, Marta; Turrini, Alex
Publisher:
Springer International Publishing 2020
Format:
e-book
2. Advances in Luxury Brand Management
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Author:
Kapferer, Jean-Noël; Brexendorf, Tim Oliver; Kernstock, Joachim; Powell, Shaun M.
Publisher:
Springer International Publishing 2017
Format:
e-book