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1. From Art to Marketing : The Relevance of Authenticity to Contemporary Consumer Culture
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Author:
Massi, Marta.
Publisher:
Cham Springer International Publishing AG 2023
Format:
e-book
2. Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic
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Author:
Gallitto, Elena.; Harrison, Paul; Massi, Marta
Publisher:
Cham Springer International Publishing AG 2022
Format:
e-book
3. Artification of Luxury Fashion Brands
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Author:
Massi; Kapferer, Jean-Noël; Massi, Marta; Turrini, Alex
Publisher:
Springer International Publishing 2020
Format:
e-book