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1. Active Price Management : Be a Price Maker, Not a Price Taker!
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Author:
Reinecke, Sven.; Noll, Laura Johanna
Publisher:
Cham Springer International Publishing AG 2023
Format:
e-book
2. Strategic Marketing
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Author:
Tomczak, Torsten; Kuss, Alfred; Reinecke, Sven
Publisher:
Springer Fachmedien Wiesbaden 2018
Format:
e-book