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1. Boundary-Spanning Marketing Organization
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Author:
Hult, G. Tomas M.
Publisher:
Springer New York 2011
Format:
e-book
2. Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction
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Author:
Fornell; Hult, G. Tomas M.; Morgeson III, Forrest V.; VanAmburg, David
Publisher:
Springer International Publishing 2020
Format:
e-book
3. Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
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Author:
Hair Jr., Joseph F.; Danks, Nicholas P.; Hult, G. Tomas M.; Ray, Soumya; Ringle, Christian M.; Sarstedt, Marko
Publisher:
Springer International Publishing 2021
Format:
e-book