B2B Brand Management

Full text!
Format:
e-book
Title:
B2B Brand Management
Author:
Kotler, Philip; Pfoertsch, Waldemar; Michi, I.
Language:
English
Publisher:
Springer Berlin Heidelberg 2006
ISBN:
3-540-25360-2
9786610634910
1-280-63491-X
3-540-44729-6
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