Implementing an Integrated Marketing Communications Strategy : How to Benchmark and Improve Marketing Communications Planning in Your Business

Full text!
Format:
e-book
Title:
Implementing an Integrated Marketing Communications Strategy : How to Benchmark and Improve Marketing Communications Planning in Your Business
Author:
Hart, Norman
Language:
English
Publisher:
London Thorogood Publishing 1999
ISBN:
1-85418-120-3
9786610232918
1-280-23291-9
1-85418-536-5
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