The Seven Principles of WOM and Buzz Marketing

Full text!
Type:
e-book
Titel:
The Seven Principles of WOM and Buzz Marketing
Auteur:
Mourdoukoutas, Panos; Siomkos, George J.
Taal:
Engels
Uitgever:
Springer Berlin Heidelberg 2010
ISBN:
3-642-42517-8
3-642-02108-5
9786612458965
3-642-02110-7
1-282-45896-5
3-642-02109-3
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