Value Creation of Firm-Established Brand Communities

Type:

e-book

Titel:

Value Creation of Firm-Established Brand Communities

Auteur:

Wiegandt, Philipp; Harhoff, Prof. Dietmar

Taal:

Engels

Uitgever:

Gabler 2009

ISBN:

3-8349-2123-8
3-8349-8460-4

Permalink:

http://bibtest.howest.be/catalog/ebk03:1000000000812766