Value Creation of Firm-Established Brand Communities - bib.howest.be

Value Creation of Firm-Established Brand Communities

Format:: e-book
Title:: Value Creation of Firm-Established Brand Communities
Author:: Wiegandt, Philipp; Harhoff, Prof. Dietmar
Language:: English
Publisher:: Gabler 2009
ISBN:: 3-8349-2123-8
3-8349-8460-4
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