Integrated Marketing Communications : A Global Brand-Driven Approach

Format:: e-book
Title:: Integrated Marketing Communications : A Global Brand-Driven Approach
Author:: Kitchen, Philip J.; Tourky, Marwa E.
Language:: English
Publisher:: Cham Springer International Publishing AG 2022
ISBN:: 3-030-76415-X
3-030-76416-8
Permalink:: http://bibtest.howest.be/catalog/ebk03:20443682100041?locale=en