Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts

Full text!
Format:
e-book
Title:
Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts
Author:
Magnani, Giovanna.
Language:
English
Publisher:
Cham Springer International Publishing AG 2022
ISBN:
3-031-04831-8
3-031-04832-6
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http://bibtest.howest.be/catalog/ebk03:24097296700041?locale=en