Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions : Case of Vietnam and Sri Lanka

Type:

e-book

Titel:

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions : Case of Vietnam and Sri Lanka

Auteur:

Perera, Charitha Harshani.; Nayak, Rajkishore; Nguyen, Long Van Thang

Taal:

Engels

Uitgever:

Singapore Springer 2022

ISBN:

981-19-5016-4
981-19-5017-2

Permalink:

http://bibtest.howest.be/catalog/ebk03:24959537400041