Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions : Case of Vietnam and Sri Lanka

Format:: e-book
Title:: Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions : Case of Vietnam and Sri Lanka
Author:: Perera, Charitha Harshani.; Nayak, Rajkishore; Nguyen, Long Van Thang
Language:: English
Publisher:: Singapore Springer 2022
ISBN:: 981-19-5016-4
981-19-5017-2
Permalink:: http://bibtest.howest.be/catalog/ebk03:24959537400041?locale=en