Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour

Full text!
Type:
e-book
Titel:
Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
Auteur:
Smith, Viktor.; Barratt, Daniel; Møgelvang-Hansen, Peter; Wedel Andersen, Alexander U.
Taal:
Engels
Uitgever:
Cham Springer International Publishing AG 2022
ISBN:
3-031-11205-9
3-031-11206-7
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http://bibtest.howest.be/catalog/ebk03:25087702400041