Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices

Full text!
Type:
e-book
Titel:
Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices
Auteur:
Pichierri, Marco.
Taal:
Engels
Uitgever:
Cham Springer International Publishing AG 2024
ISBN:
3-031-20913-3
3-031-21545-1
3-031-20914-1
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