Identity-Based Brand Management : Fundamentals--Strategy--Implementation--Controlling

Full text!
Format:
e-book
Title:
Identity-Based Brand Management : Fundamentals--Strategy--Implementation--Controlling
Author:
Burmann, Christoph.; Halaszovich, Tilo; Klein, Kristina; Piehler, Rico; Riley, Nicola-Maria; Schade, Michael
Language:
English
Publisher:
Wiesbaden Springer Gabler. in Springer Fachmedien Wiesbaden GmbH 2023
ISBN:
3-658-40188-5
3-658-40189-3
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