H2H Marketing: Case Studies on Human-to-Human Marketing

Full text!
Format:
e-book
Title:
H2H Marketing: Case Studies on Human-to-Human Marketing
Author:
Philip Kotler; Haas, Maximilian; Pfoertsch, Waldemar; Sponholz, Uwe
Language:
English
Publisher:
Springer Nature (Textbooks & Major Reference Works) 2023
ISBN:
3-031-22392-6
3-031-22393-4
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