Digital Transformation of SME Marketing Strategies : Innovating for the 4. 0 Era

Full text!
Type:
e-book
Titel:
Digital Transformation of SME Marketing Strategies : Innovating for the 4. 0 Era
Auteur:
Rialti, Riccardo; Lamberto Zollo; Zollo, Lamberto
Taal:
Engels
Uitgever:
Palgrave Macmillan 2023
ISBN:
3-031-33645-3
3-031-33646-1
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