Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice

Format:: e-book
Title:: Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice
Author:: Sutherland, Karen E.; Barker, Richie
Language:: English
Publisher:: Singapore Palgrave Macmillan 2023
ISBN:: 981-9940-00-1
981-9940-01-X
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