Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

Format:: e-book
Title:: Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market
Author:: Wang, Jiazhuo George.; Qin, Shuo; Wang, Allison
Language:: English
Publisher:: Singapore Springer 2023
ISBN:: 981-9966-07-8
981-9966-08-6
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