Countering Brandjacking in the Digital Age

Full text!
Type:
e-book
Titel:
Countering Brandjacking in the Digital Age
Auteur:
Hofman, Christopher; Hofman; Keates, Simeon
Taal:
Engels
Uitgever:
Springer London 2013
ISBN:
1-4471-5579-3
1-4471-5580-7
Permalink:
http://bibtest.howest.be/catalog/ebk03:3710000000031174