Innovation and Marketing in the Pharmaceutical Industry

Full text!
Format:
e-book
Title:
Innovation and Marketing in the Pharmaceutical Industry
Author:
Ding, Min; Eliashberg, Jehoshua; Stremersch, Stefan
Language:
English
Publisher:
Springer New York 2014
ISBN:
1-4614-7800-6
1-4614-7801-4
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