The 1980’s: A Decade of Marketing Challenges

Full text!
Format:
e-book
Title:
The 1980’s: A Decade of Marketing Challenges
Author:
Bellur, Venkatakrishna V.; Baird, Thomas R.; Hertz, Paul T.; Jenkins, Roger L.; Linquist, Jay D.; Miller, Stephen W.
Language:
English
Publisher:
Springer International Publishing 2015
ISBN:
3-319-16975-0
3-319-16976-9
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